Privacy Policy

1. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Purchase Information: Payment details, purchase history, preferences
• Communication Information: Messages, inquiries, feedback you provide
• Technical Information: IP address, browser type, device information
• Foot Measurement Data: Size measurements and fitting information for service purposes

Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Usage data and browsing patterns
• Device and browser information
• Location data (if enabled)
• Website interaction data

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: Processing orders, providing fitting services, managing appointments
• Communication: Responding to inquiries, providing customer support
• Marketing: Sending newsletters, promotions, and updates (with your consent)
• Business Operations: Improving our services, analyzing trends, maintaining security
• Legal Compliance: Meeting legal obligations and protecting our rights

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: Trusted third-party vendors who assist with business operations
• Legal Requirements: When required by law, regulation, or legal process
• Business Protection: To protect our rights, property, or safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: When you have given explicit consent for specific purposes

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage and improve services
• Marketing Cookies: Used to deliver personalized content and advertisements

You can manage your cookie preferences through our cookie consent tool or your browser settings.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and employee training
• Secure payment processing systems
• Regular backups and disaster recovery procedures

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records as required by law

When information is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data in a portable format
• Objection: Object to processing for certain purposes
• Restriction: Request restriction of processing
• Withdrawal of Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us using the information provided below.

8. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for significant changes

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Regulatory Information

This Privacy Policy complies with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy legislation where applicable.